America ruled commercial aviation, but then came Airbus
During the earliest days of the commercial jet age in the 1960s, the global aviation market was dominated by two American companies: Boeing and Douglas Aircraft (later McDonnell Douglas). Airliners like the Boeing 707 and the Douglas DC-8 rocketed between continents, making the world smaller and allowing people to fly who had never done so before.
But as the decade closed, just as the massive Boeing 747 first took to the skies, Europe wanted in. Though France, the UK and the Netherlands were building their own jets like the elegant Caravelle and the mighty VC-10, most European airliners were still buying American planes.
Realizing
that they needed to combine resources if they were to compete, several
British, French and German companies, including the two firms that built
the Concorde, formed Airbus 50 years ago Wednesday, May 29. And almost five years later on May 23, 1974, its first aircraft, the Airbus A300, entered service with Air France.
Europe strikes back
When it first flew in 1972, the A300 was designed to compete squarely with the Douglas DC-10 and the Lockheed L-1011. Also a wide-body aircraft, it could carry a similar passenger load (around 266) on short- and medium-range routes within Europe. But unlike its trijet American rivals, the A300 had only two General Electric CF6 engines, making it cheaper to operate.
After an initial burst of sales in Europe and Asia, A300 sales slowed in the mid-1970s. Airbus even took the plane on a world tour to promote it to airlines. But the A300 got a break in 1978 when Eastern Airlines became the first US customer with an order for 23 planes. Pan Am followed the same year, giving Airbus a foothold in a critical market.
That initial success went on to birth an Airbus family. A shortened version of the A300, called the A310, flew in 1982. Airbus later adapted the A300 into the BelugaST transport aircraft. Later, in the 1990s, it also adopted the longer range A330 and A340 into the BelugaST. (The giant double-decker A380 is another beast, literally, altogether.)
Today the A300 is out of production and though most passenger versions have left service, FedEx and UPS still operate fleets of the successful A300 freighter. An A300 also flies with the European Space Agency as a zero gravity training aircraft. But the A300's biggest legacy is Airbus' success as an airplane manufacturer. Because now its Boeing, which absorbed McDonnell Douglas in 1997, and Airbus that are locked in a fierce rivalry. (But that didn't stop Boeing today from wishing Airbus "Happy Birthday.")
It took time, but Europe definitely caught up.
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